Tony Finau, a well-known figure on the PGA Tour, has made a significant move by signing a full apparel and shoe deal with the Jordan brand, a subsidiary of Nike. This decision marks a notable shift in his long-standing association with Nike, where he has been a prominent figure known for his relaxed and street-inspired golf fashion choices.
Finau's affinity for the Jordan brand is not surprising, given his close relationship with the NBA legend and brand founder, Michael Jordan. The golfer shared a heartwarming story with Nike's press team about Jordan opening his private course, The Grove, specially for Finau and his son. This gesture exemplifies the deep connection between the two.
As a result of this partnership, Finau will now wear head-to-toe Jordan gear, including the brand's limited golf sneakers, which are expected to be a sight to behold on the tour. This move positions Finau as Jordan's first headline PGA Tour player since Harold Varner III's departure to LIV golf.
Finau's debut as a Jordan athlete will be on display this evening as he tees off for his season-opening round at the Sony Open. This partnership is a significant development in the world of golf, showcasing the sport's evolving relationship with fashion and brand loyalty.
